Aerial photo - The downtown Madison skyline and the University of Wisconsin-Madison campus, with Camp Randall Stadium in the foreground, along with Lake Mendota to the left and Lake Monona to the right are pictured in an aerial view during autumn on Oct. 13, 2016. The photograph was made from a helicopter looking east. (Photo by Jeff Miller/UW-Madison)
University of Wisconsin-Madison

Update from Barry Alvarez

Badgers facing a great financial challenge

By Barry Alvarez, Wisconsin Director of Athletics

Dear fellow Badgers,

I just finished another meeting with the Big Ten Commissioner and conference athletic directors, and we continue to plan every way possible to safely return to play. We meet every morning, and as soon I have information about how our seasons will look this fall, I promise to share that with you.

Regardless of what our fall season looks like, we are facing a great financial challenge. I don’t think it’s an embellishment to say the experience we love as Badgers and the legacy of our extraordinary athletic department is at risk.

To this point, we have taken many steps over the past few months to minimize the impact of a cancelled winter postseason and spring season. We have instituted pay decreases for our top 25 earners and workshare furloughs for all employees, put a freeze on almost all hiring, restricted travel, limited to essential-only spending and announced the delay of the South End Zone renovation project. These steps have allowed us to avoid the tough decisions other schools have already had to make, like eliminating sports or laying off employees.

We have taken many steps, but we will have to do much more.

Graphic of Wisconsin Athletics revenue loss 2019 - 2020 - $12 Million loss in 2019-20 - $100 Million plus potential revenue loss in 2020-21

Our fall season will look nothing like we are accustomed to. Due to the current challenges, we are facing a potential financial revenue loss of more than $100 million from our $140 million budget.

Our commitment to achieving excellence and supporting our student-athletes will never change. For decades, we have all played a part in making the Wisconsin Badgers a national power. That is a legacy we are proud to pass on and cannot allow to fade.

Just like my children and grandchildren have been proud to call themselves Badgers, my hope is that the whole world is still watching as my great-grandchildren get the chance to Jump Around. I know many of you feel the same way.

The reality is that this financial crisis threatens our ability to sustain the success we’ve celebrated. It threatens our pride in what we’ve built. It threatens our position in college athletics.

Jonathan Taylor football celebrating at touchdown with fans at Camp Randall Stadium

I believe we will reach a monumental crossroads in the coming days. We will have two choices: remain at the head of the class or fall behind. Everything we pride ourselves on — competing at the highest level, developing world-class student-athletes and raising trophies — relies on our ability to financially support our student-athletes.

What gives me hope is that, as Badgers, our strength has always been in our people and our willingness to work toward a common goal. That drives my belief that we can overcome this tremendous challenge — and emerge stronger than ever.

On, Wisconsin!

Barry Alvarez signature

Barry Alvarez
Wisconsin Director of Athletics