Construction underway on Kohl Center premium seating

MADISON, Wis. — There will be a new and improved game day experience at the Kohl Center this upcoming season. On Tuesday, Wisconsin Athletics revealed details and renderings for innovative premium seating options beginning with the 2024-25 season.

In February, the Wisconsin State Building Commission approved the reduction of the Kohl Center ice sheet to NHL dimensions. Prior to this change, the Kohl Center was one of only five NCAA Division I men's hockey ice arenas with a rink size larger than 200-by-92 feet.

The reduction of the ice sheet will create six additional feet of permanent space on each side of the ice sheet at the event level of the Kohl Center. Wisconsin Athletics is excited to offer this opportunity for newly developed premium seating that will provide a unique and exciting in-venue experience for Badgers fans.

Among the amenities included with the unique new premium seating options are:

Access to a new premium club space on the event level, the Krantz Club (beginning in Jan. 2025)
All-inclusive premium food and non-alcoholic beverage
Full-service cash bar
Wider, padded, premium seating
Enhanced parking priority

"The Kohl Center is one of the top venues in college athletics and we are adding to its legacy with the recent renovations in the building, including new premium seating options that will provide high-level services and amenities," UW Director of Athletics Chris McIntosh said. "These upgrades will help to create an exciting, new fan experience and drive additional revenue that will support Badger student-athletes across our 23 sport programs."

Gallery: (7-15-2024) Kohl Center Premium Seating

The updates to premium seating are the latest in a number of recent improvements made to the Kohl Center:

New locker rooms
Strength and conditioning spaces
Sports medicine and rehab rooms
Dining hall and nutrition room
Academic support facilities
New offices for coaching staff
Hockey shooting room

These changes are all part of continued work by Wisconsin Athletics to improve the atmosphere and experience at the Kohl Center. Later this summer, a survey will be coming to gather input from Badgers fans to help shape the future of the Kohl Center fan experience.

For more information about Kohl Center premium seating options and opportunities to be a part of this exciting new space, click here for men's basketball and click here for men's hockey. Fans can also call the Wisconsin Development Office at 608-262-1000.

University of Wisconsin Athletics

Construction underway on Kohl Center premium seating

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