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Read On, Wisconsin!

Presented by the James and Sue Patterson Foundation 

With the school year winding down across the state, Wisconsin Athletics has announced ‘Read On, Wisconsin!’, a special campaign and contest to encourage literacy and kick off summer reading. Badger fans and young readers can visit public libraries around Wisconsin to pick up unique collectibles and enter a chance to win incredible prizes.

Presented by the James and Sue Patterson Foundation, the campaign begins June 3 and will be activated inside libraries in the Madison, Fox Valley, North Central, South Eastern and South Central regions of Wisconsin. Readers can visit participating libraries to collect special Badger stickers and posters and enter to win Badger football and volleyball tickets, gear, signed memorabilia and more, including Culver’s, Kwik Trip and Scheels gift cards and coupons. The campaign will run inside libraries until June 14, or while supplies last.

FB Stickers
Wisconsin football stickers are available at participating libraries beginning June 3
VB stickers example
Fans can collect Badger volleyball stickers, and enter to win tickets, at participating libraries
A map showing the Read On, Wisconsin! libraries in the state of Wisconsin

Tickets for Wisconsin football’s marquee matchups against Alabama, Oregon and Penn State will be up for grabs. Badger Volleyball tickets for UW’s match at Fiserv Forum in Milwaukee are in the prize pool, along with tickets for top Big Ten volleyball matches including meetings with Nebraska, Penn State, Oregon and Washington. 

Wisconsin football ticket mini-packs this fall are available here. Other football ticket information and dates will be announced in the coming weeks. The 2024 Wisconsin volleyball schedule will be revealed soon.

Hunter Wohler visited the Muskego Public Library to help kick off the campaign on June 3
Wohler, a senior safety, led the Badgers with 120 tackles last season

‘Read On, Wisconsin!’ is made possible through the cooperation and support of public libraries across the state of Wisconsin. Specific libraries and their locations will be revealed later this month. 

Presented by the Patterson Foundation, ‘Read On, Wisconsin!’ helps further the foundation’s mission to strengthen the efforts of people, organizations and communities by focusing on issues that address common aspirations, foster wide participation and encourage learning and sharing. With a focus on literacy, the Badgers’ summer campaign will help foster and celebrate young readers as the school year wraps up and summer reading begins. 

Sue Solie Patterson earned two degrees, a bachelor of science and a master of fine arts, from the University of Wisconsin–Madison School of Education. Sue was a captain, Big Ten Conference record-holder, and an All-American swimmer at Wisconsin. Sue is a New York Times best-selling coauthor of children’s books with her husband, James Patterson. James is the world’s top selling author of the past 20 years and has donated more than one million books to students, focusing on some of the most under-resourced schools and youth programs in the country.

If you have questions about Read On, Wisconsin!, contact Wisconsin Athletics at marketing@uwbadgers.com.