2026 Football Season Ticket Information

Season ticket holders enjoy significant price savings, exclusive benefits, and priority access to postseason tickets.

CURRENT Season Ticket Holders

Renew your seats for the 2026 season. All football season ticket orders must be completed online or via the Ticket Office.

Order Now

New Season Ticket Holders

Become a part of the Wisconsin Football tradition. Purchase new 2026 season tickets online or contact the Ticket Office at 608-262-1440.

Buy Now

How To Order

Already have an account ▾

Visit: https://go.wisc.edu/2026fbsth

Log in to your account using your email address and password.

Click on '2026 Football Season Tickets' to order.

If this is your FIRST TIME ordering online ▾

Visit: https://go.wisc.edu/2026fbsth

Enter email address on the sign-in page

Select Send Me a Code to verify email address and activate account

Enter Verification Code

Create a password.

2026 Important Dates

Season Ticket Orders, New Season Tickets & Contribution deadline March 13

Badger Select Email with Selection Date and Time April 22

Badger Select "Live Look Around" May 4

Badger Select: Football May 5 – May 21

General Public Season Ticket Sale (subject to availability) May 27

Lambeau Field Ticket Request Process Beginning of June

Badger Football Mini Pack Sale June 3

Donors/Football Season Ticket Holder Single-Game Pre-Sales Week of June 15

General Public Single-Game Home & Away Sale June 22

Football Season Ticket Mobile Delivery July 2026

Badger Select

Wisconsin Athletics is pleased to offer Badger Select, the user-friendly online process providing priority access for Wisconsin football season ticket holders to upgrade seats, purchase additional season tickets and select season parking (minimum $250 donation and subject to availability).

Visit BadgerSelect.com

Mobile Ticket Delivery

All tickets will be delivered as mobile tickets to the email address on record. Download the Badgers App to manage your account, add tickets to your digital wallet, transfer tickets and more.

Mobile Ticket Guide

Parking

Season parking purchases for football is available through Badger Select. For the 2026 season, the Athletic Department will continue to review and allocate season parking requests based on lot availability, annual giving level and priority points within each giving level via Badger Select. The Badger Select process allows for the Athletic Department to annually evaluate parking inventory while accommodating donors with a unique appointment time to choose parking based on their individual needs.

Learn More

ADA Season Ticket Information

Information for fans regarding accessible season tickets, single game tickets and parking.

ADA Season Tickets ▾

Fans with accessible season tickets should order their season tickets as normal. Season ticket holders wishing to add additional accessible seats or exchange/move their current season tickets for accessible season tickets can complete this process during their Badger Select appointment time by calling the Wisconsin Athletic Ticket Office at (608) 262-1440.

ADA Parking ▾

Season parking selection for football is available through Badger Select. Click here to visit BadgerSelect.com for information on the advanced sale of season parking for football. For the 2026 season, the Athletic Department will continue to review and allocate season parking requests based on lot availability, annual giving level and priority points within each giving level via Badger Select. The Badger Select process allows for the Athletic Department to annually evaluate parking inventory while accommodating donors with a unique appointment time to choose parking based on their individual needs. Single-game parking for fans with ADA needs is only sold, in a very limited capacity, through the Wisconsin Athletic Ticket Office. Click here for more details. Additional information about single-game parking can be found by clicking here.

View Frequently Asked Questions

Season Ticket Contributions

Total annual contributions provide priority for Badger Select seating & parking selections and single game ticket pre-sales, including the Lambeau Field Ticket Request Process. Contributions deadline is March 13.

Questions? Contact Development:
608-262-1000
development@uwbadgers.com

Support The Badgers

Football Tickets Parking Info Ticket Policies Frequently Asked Questions

University of Wisconsin Athletics