Season ticket holders enjoy significant price savings, exclusive benefits, and priority access to postseason tickets.
CURRENT Season Ticket Holders
Renew your seats for the 2026 season. All football season ticket orders must be completed online or via the Ticket Office.
Order Now
New Season Ticket Holders
Become a part of the Wisconsin Football tradition. Purchase new 2026 season tickets online or contact the Ticket Office at 608-262-1440.
Buy Now
How To Order
Already have an account â–¾
Visit:
https://go.wisc.edu/2026fbsth
Log in to your account using your email address and password.
Click on '2026 Football Season Tickets' to order.
If this is your FIRST TIME ordering online â–¾
Visit:
https://go.wisc.edu/2026fbsth
Enter email address on the sign-in page
Select Send Me a Code to verify email address and activate account
Enter Verification Code
Create a password.
2026 Football Season Ticket Game Price Value
| Opponent |
Season Ticket Price (All Bowl) |
Sections AA & LL |
| Michigan State |
$83 |
$65 |
| USC |
$79 |
$61 |
| Rutgers |
$45 |
$35 |
| Minnesota |
$45 |
$35 |
| Eastern Michigan |
$30 |
$22 |
| Western Illinois |
$30 |
$22 |
| TOTAL |
$312 |
$240 |
Season ticket holders enjoy significant price savings and exclusive benefits.
2026 Important Dates
Season Ticket Orders, New Season Tickets & Contribution deadline March 13
Badger Select Email with Selection Date and Time April 22
Badger Select "Live Look Around" May 4
Badger Select: Football May 5 – May 21
General Public Season Ticket Sale (subject to availability) May 27
Lambeau Field Ticket Request Process Beginning of June
Badger Football Mini Pack Sale June 3
Donors/Football Season Ticket Holder Single-Game Pre-Sales Week of June 15
General Public Single-Game Home & Away Sale June 22
Football Season Ticket Mobile Delivery July 2026
2026 Lambeau Field Ticket Request Process
The Lambeau Field Ticket Request process for season ticket holders & donors will take place in June 2026.
Additional information will be provided via email in May to football season ticket holders and donors.
Learn More
Badger Select
Wisconsin Athletics is pleased to offer Badger Select, the user-friendly online process providing priority access for Wisconsin football season ticket holders to upgrade seats, purchase additional season tickets and select season parking (minimum $250 donation and subject to availability).
Visit BadgerSelect.com
Mobile Ticket Delivery
All tickets will be delivered as mobile tickets to the email address on record. Download the Badgers App to manage your account, add tickets to your digital wallet, transfer tickets and more.
Mobile Ticket Guide
Parking
Season parking purchases for football is available through Badger Select. For the 2026 season, the Athletic Department will continue to review and allocate season parking requests based on lot availability, annual giving level and priority points within each giving level via Badger Select. The Badger Select process allows for the Athletic Department to annually evaluate parking inventory while accommodating donors with a unique appointment time to choose parking based on their individual needs.
Learn More
ADA Season Ticket Information
Information for fans regarding accessible season tickets, single game tickets and parking.
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ADA Season Tickets â–¾
Fans with accessible season tickets should order their season tickets as normal. Season ticket holders wishing to add additional accessible seats or exchange/move their current season tickets for accessible season tickets can complete this process during their Badger Select appointment time by calling the Wisconsin Athletic Ticket Office at (608) 262-1440.
ADA Parking â–¾
Season parking selection for football is available through Badger Select. Click here to visit BadgerSelect.com for information on the advanced sale of season parking for football. For the 2026 season, the Athletic Department will continue to review and allocate season parking requests based on lot availability, annual giving level and priority points within each giving level via Badger Select. The Badger Select process allows for the Athletic Department to annually evaluate parking inventory while accommodating donors with a unique appointment time to choose parking based on their individual needs. Single-game parking for fans with ADA needs is only sold, in a very limited capacity, through the Wisconsin Athletic Ticket Office. Click here for more details. Additional information about single-game parking can be found by clicking here.
Season Ticket Contributions
Total annual contributions provide priority for Badger Select seating & parking selections and single game ticket pre-sales, including the Lambeau Field Ticket Request Process. Contributions deadline is March 13.
Questions? Contact Development:
608-262-1000
development@uwbadgers.com
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