American Transmission Company Helps 'Raise the Roof'
December 20, 2006 | Women's Basketball
The University of Wisconsin Athletic Department has announced a partnership with American Transmission Co. to benefit the women's basketball ' Raise the Roof ' campaign. Fans are encouraged to help 'Raise the Roof ' for Gilda's Club Madison by attending the TDS Border Battle on Sunday, Jan. 28, featuring Wisconsin and Minnesota.
Wisconsin head coach Lisa Stone will donate $.25 for each fan who attends the game to Gilda's Club Madison. ATC will match Coach Stone's donation with an additional $.25 per fan.
'We're pleased to support this local campaign to benefit individuals who are battling cancer,' said Franc Fennessy, local relations manager for ATC. 'We believe it is our responsibility to support the communities in which we live, work and provide service.'
As part of the partnership, ATC purchased 500 tickets to the event which will be distributed to local community organizations, and to employees and their families. Including ATC's ticket purchase, ticket sales have now reached over 6,000. A sellout for the event is 17,142.
'This is very exciting news for our `Raise the Roof' event,' said Coach Stone. 'I am very appreciative to have ATC partner up and donate towards a great cause, as well as, bring in more fans to witness a great game and add to the Kohl Center atmosphere. We're extremely excited for this day, as our team is off to a great start, and we look forward to a successful Big Ten season. With ATC 's generosity, my hope is more Badger fans in and outside of Madison will join in the opportunity to donate to Gilda's Club and be a part of an electric atmosphere as we take on the Minnesota Gophers.'
Fans can get involved with the 'Raise the Roof' campaign by simply purchasing tickets to the Jan. 28 women's basketball game at the Kohl Center. Tickets are $7 for adults and $3 for youth and are available through the Wisconsin Athletic Ticket Office or by clicking ticketCode=GS%3AWISC%3AW06%3AW15%3A&linkID=wisc&shopperContext=&caller=&appCode="> --> here . Additionally, Bucky's Locker Room is selling a limited-edition event T-shirt. The red, short-sleeve shirt which features the 'Raise the Roof' logo is available exclusively at Bucky 's Locker Room outlets. The shirt, which may be ordered online at ProductCode=5002021"> --> buckyslockerroom.com , sells for $15 and includes two general admission tickets to the UW-UM game on Jan. 28. Bucky's Locker Room will donate $5 to Gilda 's Club from the sale of each 'Raise the Roof' T-shirt. Fans are encouraged to wear the T-shirts on Jan. 28 in support of the campaign.
For complete 'Raise the Roof' event details, click here .
