MADISON, Wis. – Wisconsin Athletics' impact on the Madison area and the state as a whole is undeniable. But is it actually measurable? The answer is yes.

Thanks to the nearly 2 million people that come to Madison each year for Badger sporting events, camps or other activities in UW Athletics facilities, Wisconsin Athletics has a $757 million total annual economic impact on the state, according to a study completed earlier this year by Econsult Solutions, Inc. (ESI).

ESI's study also reveals that every Wisconsin home football game has a $19 million total impact on the state's economy.

"We all know and appreciate the more intangible components of the Wisconsin Athletics experience," UW Director of Athletics Chris McIntosh said. "The fun, the camaraderie, the joy of attending a Badger game. But it can also be measured in dollars and jobs for the citizens of our state. I am proud of the impact our department has locally and throughout Wisconsin."

According to ESI, the more than three-quarters-of-a-billion dollar impact on the state of Wisconsin also results in the creation of more than 5,600 jobs and tax revenue of $16 million.

In Madison alone, ESI reports that UW Athletics' total economic impact is $462 million along with the creation of 3,360 jobs and $4 million in tax revenue. The recently completed south endzone project at Camp Randall Stadium and the ongoing renovation at the Kohl Center account for $38 million in annualized capital spending.

The full report is available here (PDF).