The Fickell Era begins for Badger football
Luke Fickell named 31st head coach in Wisconsin football history
MADISON, Wis. – Wisconsin Director of Athletics Chris McIntosh announced the hiring of Luke Fickell as UW’s head football coach on Sunday. The consensus 2021 National Coach of the Year becomes the 31st head coach in program history.
“I am incredibly excited to announce Luke Fickell as our new head football coach and to welcome his entire family to Madison,” McIntosh said. “Luke is one of the top football coaches in the country. He is a proven winner, recruiter and developer of players. Equally as important, he shares our values. Coach Fickell is focused on giving our student-athletes the best opportunities possible and is attuned to the changing landscape of college athletics.
“I have every confidence that he will respect and honor the foundation that has been set for our football program over the years, while embracing the opportunities ahead as we work to help Wisconsin football reach even greater heights.”
Fickell ushers in a new era of Badger football after elevating the University of Cincinnati football program to unprecedented success during his six seasons as head coach. Hired by the Bearcats on Dec. 10, 2016, he led Cincinnati to back-to-back 11-win campaigns in 2018 and 2019 and an undefeated regular season that culminated with a Peach Bowl berth in 2020. Then in 2021, Fickell guided the Bearcats to the greatest season in school history, leading them to an appearance in the College Football Playoff Semifinals at the Cotton Bowl and the first-ever 13-0 regular-season record in Bearcat history.
“I am thrilled with our hire of Luke Fickell as the head football coach of the Badgers,” UW-Madison Chancellor Jennifer L. Mnookin said. “He is a transformative hire for our program.
“In addition to the success he has already experienced as National Coach of the Year in 2021 and steering a team into the College Football Playoff, he shares our values and appreciates the importance of the college experience for our student-athletes.
“I am excited to see him help us build from our already solid foundation to reach even greater heights.”
In just six years, Fickell has emerged as one of the nation's top coaches and positioned Cincinnati football as an elite program capable of consistently contending for championships. Fickell compiled a 57-18 (.760) record in his six seasons with UC. Prior to the Bearcats’ three 11-win campaigns under Fickell, the program had only accomplished the feat twice (2008 and 2009). Fickell earned his 54th win in 2022, cementing himself as the winningest coach in Cincinnati history. After going 4-8 in year one at Cincinnati, Fickell led the program to a 53-10 mark over the last five years. Over the last three seasons, only Alabama (36) and Georgia (34) have more wins than Cincinnati (31).
Officially official. pic.twitter.com/HbkGYikJbX
— Wisconsin Football (@BadgerFootball) November 29, 2022
“There is change in all of our lives. Growth is what’s optional. We have to choose to grow.” pic.twitter.com/opPhg2dAQH
— Wisconsin Football (@BadgerFootball) November 28, 2022
“My family and I are thrilled to join the Wisconsin family. This is a destination job at a program that I have admired from afar for years. I am in total alignment with Chris McIntosh’s vision for this program. There is a tremendous foundation here that I can’t wait to build upon. This world-class university, athletic department and passionately loyal fan base all have a strong commitment to success, and I can’t wait to be a part of it.”Luke Fickell, Head Coach
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— Wisconsin Football (@BadgerFootball) November 27, 2022
Welcome @CoachFick ! pic.twitter.com/ybE9U3b3nu
Tune in at 4pm CT for Coach Fickell's Welcome Event??
— Wisconsin Football (@BadgerFootball) November 28, 2022
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— Wisconsin Football (@BadgerFootball) November 28, 2022
Day??at the Camp pic.twitter.com/EFDGbdYj4z
— Wisconsin Football (@BadgerFootball) November 28, 2022
"I am incredibly excited to announce Luke Fickell as our new head football coach and to welcome his entire family to Madison. Luke is one of the top football coaches in the country. He is a proven winner, recruiter and developer of players. Equally as important, he shares our values. Coach Fickell is focused on giving our student-athletes the best opportunities possible and is attuned to the changing landscape of college athletics."Chris McIntosh, University of Wisconsin Director of Athletics
Gallery: Luke Fickell Era : The Beginning
I am thrilled with our hire of Coach Luke Fickell, a transformative hire for @badgerfootball.
— Chancellor Jennifer Mnookin (@uwchancellor) November 27, 2022
He shares UW values, appreciates the importance of the college experience for student-athletes and can build our program to even greater heights. Welcome to Wisconsin, @CoachFick! 1/3
