Wisconsin men's and women's hockey announce multi-year partnership with Bauer Hockey
August 27, 2026 | Men's Hockey, Women's Hockey
MADISON, Wis. - Wisconsin men's and women's hockey have announced a new multi-year partnership with Bauer Hockey, naming Bauer as the official hockey equipment supplier for both Badger programs.
As part of the agreement, Bauer Hockey, the world's leading hockey equipment manufacturer and No. 1 brand in hockey, will provide Wisconsin student-athletes with industry-leading skates, sticks, protective equipment, gloves, and service support.
The partnership aligns two of the most recognized brands in the sport. Wisconsin's men's and women's hockey programs have combined for 15 national championships, developed generations of elite players, and compete in some of the premier hockey facilities in college athletics. Together, the programs continue to set the standard for excellence on and off the ice.
In addition to outfitting Wisconsin student-athletes with industry-leading equipment, the agreement will include collaboration on original content, storytelling, and digital media initiatives designed to showcase Badger Hockey and engage fans.
"We are thrilled to partner with Bauer Hockey," said Nate LaPoint, Wisconsin men's hockey equipment manager. "They are the market leaders in the skate and stick categories in the NHL. Bauer's commitment to innovation, quality, and player performance is invaluable to our program. We are excited about what this partnership means for our program and look forward to working together to support the continued success of Wisconsin Hockey."
In addition to supporting both programs with best-in-class equipment and service, the partnership strengthens Bauer's longstanding connection to Wisconsin Hockey. Bauer currently partners with several prominent Badger alumni and athletes, including Hilary Knight, Cole Caufield, Laila Edwards, and Caroline Harvey.
"It's exciting to see a brand I've trusted at the highest levels partner with the school that helped me immensely in my journey thus far. I'm a proud Badger alum, and can't wait to see these programs in Bauer gear this season," said Caroline Harvey.
"Wisconsin Hockey represents everything we look for in a partner: world-class athletes, championship-caliber programs, passionate fans, and a commitment to developing the next generation of players," said Mary-Kay Messier, Chief Marketing Officer at Bauer Hockey. "Beyond providing industry-leading equipment, we're excited to collaborate on content and storytelling that brings fans closer to the student-athletes and programs. We're proud to partner with the Badgers and look forward to supporting their success for years to come."
About Bauer Hockey
Bauer Hockey is the most recognized name in hockey. Founded in Kitchener, Ontario, in 1927, Bauer developed the first skate by permanently attaching the blade to the boot, forever changing the game of hockey.
Today, Bauer continues to lead the industry through innovation across skates, sticks, helmets, protective equipment, apparel, and accessories. Bauer's mission is to grow the game and inspire every player to reach their full potential by delivering the most innovative products and experiences in hockey.
As part of the agreement, Bauer Hockey, the world's leading hockey equipment manufacturer and No. 1 brand in hockey, will provide Wisconsin student-athletes with industry-leading skates, sticks, protective equipment, gloves, and service support.
The partnership aligns two of the most recognized brands in the sport. Wisconsin's men's and women's hockey programs have combined for 15 national championships, developed generations of elite players, and compete in some of the premier hockey facilities in college athletics. Together, the programs continue to set the standard for excellence on and off the ice.
In addition to outfitting Wisconsin student-athletes with industry-leading equipment, the agreement will include collaboration on original content, storytelling, and digital media initiatives designed to showcase Badger Hockey and engage fans.
"We are thrilled to partner with Bauer Hockey," said Nate LaPoint, Wisconsin men's hockey equipment manager. "They are the market leaders in the skate and stick categories in the NHL. Bauer's commitment to innovation, quality, and player performance is invaluable to our program. We are excited about what this partnership means for our program and look forward to working together to support the continued success of Wisconsin Hockey."
In addition to supporting both programs with best-in-class equipment and service, the partnership strengthens Bauer's longstanding connection to Wisconsin Hockey. Bauer currently partners with several prominent Badger alumni and athletes, including Hilary Knight, Cole Caufield, Laila Edwards, and Caroline Harvey.
"It's exciting to see a brand I've trusted at the highest levels partner with the school that helped me immensely in my journey thus far. I'm a proud Badger alum, and can't wait to see these programs in Bauer gear this season," said Caroline Harvey.
"Wisconsin Hockey represents everything we look for in a partner: world-class athletes, championship-caliber programs, passionate fans, and a commitment to developing the next generation of players," said Mary-Kay Messier, Chief Marketing Officer at Bauer Hockey. "Beyond providing industry-leading equipment, we're excited to collaborate on content and storytelling that brings fans closer to the student-athletes and programs. We're proud to partner with the Badgers and look forward to supporting their success for years to come."
About Bauer Hockey
Bauer Hockey is the most recognized name in hockey. Founded in Kitchener, Ontario, in 1927, Bauer developed the first skate by permanently attaching the blade to the boot, forever changing the game of hockey.
Today, Bauer continues to lead the industry through innovation across skates, sticks, helmets, protective equipment, apparel, and accessories. Bauer's mission is to grow the game and inspire every player to reach their full potential by delivering the most innovative products and experiences in hockey.
Players Mentioned
Defense/Forward
/ Women's Hockey
Defense
/ Women's HockeyTuesday, August 11
Thursday, April 16
Saturday, April 11
Friday, April 10
