SaturdayOct. 1012:00 PM
vs.
Wisconsin Men’s Basketball
UW Parkside
Kohl Center · Madison, Wis.ExhibitionGame Promotion
Garding Against Cancer
TV / Streaming
B1G+
Men's Basketball Promotions
vs
Denver
Nov 2 (Mon)
6:30 PM
Plan your visit to the Kohl Center and check out this season’s Wisconsin men’s basketball promotions, special events, giveaways and gameday information.
2026–27 Promotions Schedule
vs.TuesdayOct. 276:00 PM
vs.
Wisconsin Men’s Basketball
Oklahoma State
Kohl Center · Madison, Wis.ExhibitionTV / Streaming
B1G+
MondayNov. 26:30 PM
vs.
Wisconsin Men’s Basketball
Denver
Kohl Center · Madison, Wis.TV / Streaming
B1G+
FridayNov. 66:30 PM
vs.
Wisconsin Men’s Basketball
Delaware
Kohl Center · Madison, Wis.Game Promotion
National Basketball Day
TV / Streaming
B1G+
TuesdayNov. 107:30 PM
vs.
Wisconsin Men’s Basketball
Fairfield
Kohl Center · Madison, Wis.Game Promotion
Military Appreciation
General Public Giveaway
Rally towels (ESI), quantity 5,000
TV / Streaming
BTN
SundayNov. 157:00 PM
vs.
Wisconsin Men’s Basketball
Coastal Carolina
Kohl Center · Madison, Wis.TV / Streaming
BTN
WednesdayNov. 256:00 PM
vs.
Wisconsin Men’s Basketball
Northeastern
Kohl Center · Madison, Wis.TV / Streaming
BTN
TuesdayDec. 88:00 PM
vs.
Wisconsin Men’s Basketball
Purdue
Kohl Center · Madison, Wis.Game Promotion
Stripe Out
In-Arena Giveaway
Newspapers
TV / Streaming
Peacock
TuesdayDec. 227:00 PM
vs.
Wisconsin Men’s Basketball
Purdue Fort Wayne
Kohl Center · Madison, Wis.TV / Streaming
BTN
Halftime Performance
Revolutions Twirling
WednesdayDec. 307:00 PM
vs.
Wisconsin Men’s Basketball
Colorado State
Kohl Center · Madison, Wis.TV / Streaming
BTN
SaturdayJan. 27:00 PM
vs.
Wisconsin Men’s Basketball
Illinois
Kohl Center · Madison, Wis.TV / Streaming
FOX
SaturdayJan. 911:00 AM
vs.
Wisconsin Men’s Basketball
Minnesota
Kohl Center · Madison, Wis.Game Promotion
Alumni Game
TV / Streaming
BTN
WednesdayJan. 136:00 PM
vs.
Wisconsin Men’s Basketball
Penn State
Kohl Center · Madison, Wis.Game Promotion
Little Badgers
Halftime Performance
Little Badgers
TV / Streaming
BTN
SaturdayJan. 231:00 PM
vs.
Wisconsin Men’s Basketball
Washington
Kohl Center · Madison, Wis.Game Promotion
Suits & Sneakers
Student Giveaway
Garrett’s Popcorn
Student Giveaway
Newspapers
Halftime Performance
FM Acro Performance
TV / Streaming
BTN
WednesdayFeb. 37:30 PM
vs.
Wisconsin Men’s Basketball
Oregon
Kohl Center · Madison, Wis.Game Promotion
Power of Us
Student Giveaway
Newspapers
Halftime Performance
Divine 9
TV / Streaming
BTN
SaturdayFeb. 62:30 PM / 6:00 PM / 8:00 PM
vs.
Wisconsin Men’s Basketball
Michigan
Kohl Center · Madison, Wis.Game Promotion
Red Out
Student Giveaway
Hawaiian shirts
Student Giveaway
Newspapers
Halftime Performance
XPogo
TV / Streaming
FOX
FridayFeb. 197:00 PM
vs.
Wisconsin Men’s Basketball
Indiana
Kohl Center · Madison, Wis.Game Promotion
White Out
Student Giveaway
Newspapers
Halftime Performance
Aim High Canines
TV / Streaming
FOX
WednesdayFeb. 247:30 PM
vs.
Wisconsin Men’s Basketball
Iowa
Kohl Center · Madison, Wis.Game Promotion
Wisconsin Day
Gameday Sponsor
Culver’s
Student Giveaway
Plush cow print hats (Culver’s)
Student Giveaway
Newspapers
TV / Streaming
FOX
WednesdayMar. 37:30 PM
vs.
Wisconsin Men’s Basketball
Nebraska
Kohl Center · Madison, Wis.Game Promotion
Fan Appreciation
Student Giveaway
Newspapers
TV / Streaming
BTN
Promotions, giveaway quantities, tip times and broadcast information are subject to change. Giveaway quantities are limited while supplies last.
