Kallie Knueppel is the Marketing Manager - Creative and Strategy with the Legends marketing team at the University of Wisconsin. She joined the organization in October 2021 as a Creative Content and Design Associate, then moved to a Creative Specialist in 2024 and was named her current role of Marketing Manager in July 2025.
In her current position, Kallie is now not only responsible for developing dynamic creative content designs and executing visual campaigns that drive ticket sales, enhance the fan experience, and elevate the brand of Wisconsin Athletics. Her responsibilities now extend beyond design to include strategic planning — developing marketing strategy, optimizing email campaigns, and identifying the best times, tactics, and messaging to reach our audiences and maximize impact. Kallie collaborates with all teams to produce impactful graphics and multimedia assets for all revenue-generating sports that help contribute to the overall fan experience.
Before joining Wisconsin Athletics, Kallie gained hands-on experience as a Graphic Design and Video Board Intern with the Madison Mallards, where she refined her design and multimedia skills.
She graduated from the University of Wisconsin-Green Bay in December 2021 with a bachelor’s degree in Design Arts and a minor in Sports Communications, positioning her well for her creative career.
A Verona, Wis. native, Kallie now resides in Verona with her fiancé, Tristan, and their Cavapoo dog, Wrigley.
