Woodruff elevated to Associate Athletic Director role
August 31, 2023 | General News
Woodruff brings 17 years of collegiate experience to UW’s Senior Staff
MADISON, Wis. – Bridget Woodruff has been elevated to a position on the administrative senior staff for Wisconsin Athletics, director of athletics Chris McIntosh announced on Wednesday. Woodruff will assume the role of Associate Athletic Director for Organizational Effectiveness.
"I'm really excited for Bridget and our department," McIntosh said. "She has demonstrated incredible value to our organization, driving many of our most important strategic priorities. There is an incredible amount of forward momentum around Wisconsin Athletics right now and Bridget has been central to much of that. Her impact to our department will only increase as she steps into this new role."
After originally joining the Wisconsin athletic department in 2007, Woodruff was named as the Assistant Athletic Director of Organizational Effectiveness for Wisconsin Athletics in 2022. As Associate AD, Woodruff will be focused on internal efficiencies and objectives within the athletic department. These plans include facilitating the organization's Strategic Plan, implementing project management solutions and enhancing internal communication and culture strategies.
Woodruff served as the Assistant Athletic Director for Career & Leadership from 2018-2021. She led the athletic department efforts for student-athlete career & leadership development, employer relations, and the W Club, the Badgers' letterwinners organization helping connect alumni to current student-athletes.
Woodruff spent six years as the Director of Student-Athlete Development, served for three years as the Assistant Director of the Office of Academic Services, and began with the UW in 2007 as an Academic Athletic Advisor.
Before coming to Wisconsin, Woodruff was an Assistant Counselor in the Student-Athlete Support Services Office at The Ohio State University, where she advised student-athletes and coordinated life skills programming.
Woodruff is a member of Women Leaders in College Sports, and the National Association for Academic Advisors for Athletics (N4A).
Woodruff is a 2005 graduate of the University of Wisconsin-La Crosse, where she earned a B.S. in Athletic Training and a 2006 graduate of The Ohio State University, where she earned a M.A. in Sport Management.
She is originally from Burlington, Wis., and currently lives in Verona with her husband and two children.
