Brooke Robinson rejoined the Wisconsin Athletics department as an assistant director of marketing & promotions in June 2022, where she oversees all marketing efforts for the Wisconsin volleyball, women’s ice hockey and wrestling programs. Her responsibilities include volleyball brand management, game presentation, and overall fan experience.
Prior to Wisconsin, Robinson served as an assistant director of marketing at TCU, overseeing marketing for various sports as well as the football pregame fan event area Frog Alley. Prior to TCU she served as the graduate assistant for fan engagement at LSU. During her time in Baton Rouge, she oversaw fan engagement and in-venue production efforts for the volleyball, women’s basketball and softball programs. While at LSU, Robinson also oversaw game presentation for baseball in the 2019 season, including hosting a sold out Super Regional, while working as the assistant producer on football game days. She spent two seasons in Minor League Baseball with the Greensboro Grasshoppers and Corpus Christi Hooks in promotions and sponsorship activation.
Outside of her previous experience, Robinson has worked a number of major sporting events including the Men's Basketball First and Second Rounds, the Lockheed Martin Armed Forces Bowl, the Allstate Sugar Bowl, Women’s Basketball Final Four, the National Pro Fastpitch Championship, and the USA Track & Field Masters Championship.
Robinson graduated in 2014 with a B.A. in sport management from the University of Mary Hardin-Baylor, where she worked with their powerhouse football program and Hall of Fame coach Pete Fredenburg. In addition, she has a M.S. in kinesiology with a concentration in sport management from LSU.
The Fort Worth, Texas native currently lives in Middleton.
