Wisconsin Athletics partners with Good Karma Brands for radio broadcast rights in Milwaukee area
July 23, 2026 | Football, Men's Basketball, Men's Hockey, Women's Basketball, Volleyball
Badger fans in the Milwaukee area will find Badger sports on 620 WTMJ and 94.5 ESPN Milwaukee
MADISON, Wis. – Wisconsin Athletics and its exclusive multimedia rights holder, Learfield's Badger Sports Properties, announced today that Good Karma Brands has entered into a multi-year partnership to broadcast Badger sporting events in the Milwaukee market.
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The switch to Good Karma Brands, broadcasting locally on 620 WTMJ-AM and 94.5 ESPN Milwaukee, goes into effect beginning with the upcoming fall sports season, which kicks off Sunday, Sept. 6, with a historic matchup against Notre Dame in Green Bay at Lambeau Field.
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"We're thrilled to partner with the University of Wisconsin-Madison and Badger Sports Properties to welcome the Badgers back to WTMJ and to ESPN Milwaukee," said Greg Scalzo, Vice President and Milwaukee Market Manager, Good Karma Brands. "The passion for Badger Athletics runs deep across Wisconsin, and brings together UW, Badger Sports Properties and two iconic Wisconsin media brands to create the perfect home for Badger fans across southeast Wisconsin. We're excited to deliver the coverage, access and game-day experiences fans deserve while connecting them to the teams and traditions that make Badger Athletics such an important part of our state."
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Moving forward in the partnership with Good Karma Brands, Badger fans in the Milwaukee area can find Badger football on 620 WTMJ and simulcast on 94.5 ESPN Milwaukee. Men's basketball and women's volleyball will air on 620 WTMJ, and the remaining contests will be available on the ESPN Wisconsin App, the WTMJ app and Learfield's Varsity Network App. In the Madison market, Badger sports broadcasts will remain on iHeart Radio Madison's stations of 1310 WIBA, FOX Sports 1070 and 101.5 WIBA FM.
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Wisconsin Badger football and men's basketball broadcasts will continue to be led by UW Athletics Hall of Famer and long-time "Voice of the Badgers" Matt Lepay, with women's basketball and volleyball broadcasts led by play-by-play announcer Jon Arias and men's hockey broadcasts led by play-by-play announcer Brian Posick.
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"We are excited to expand our partnership with Good Karma Brands to bring Badgers broadcasts to fans in Milwaukee and the surrounding areas," said Matt Lepay, Director of Broadcasting for Badger Sports Properties. "WTMJ has a long and proud history with the University of Wisconsin. On a personal note, one of my favorite memories was working with the legendary Jim Irwin. For a young announcer, it was a priceless learning experience. Together, 620 WTMJ and ESPN Milwaukee will be a great home for the Badgers."
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Badger Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Wisconsin Athletics and oversees the radio broadcast relationship with Good Karma Brands on behalf of the Badgers.
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About Good Karma Brands
Good Karma Brands, LLC is a media and marketing company with expertise in leveraging the power of national and local sports, and local news to build brands and connect with fans through audio, video, digital and events.
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As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including Beaver Dam, Cleveland, Chicago, Madison, Milwaukee, New York, Los Angeles, and West Palm Beach. GKB's other audio assets include Newsradio 620 WTMJ in Milwaukee, and 95.3 WBEV in Beaver Dam, WI.  Â
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With our home office in Milwaukee, Wisconsin and serving the country with offices in 11 states, GKB's team includes over 500 teammates and was recognized as a "Best Place to Work" by multiple organizations including Front Office Sports, Sports Business Journal, and USA TODAY.
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About Newsradio 620 WTMJ 
For nearly 100 years, 620 WTMJ has operated as Wisconsin's Radio Station, connecting communities across the state sharing trusted, timely, and accurate information through compelling stories. The station leads with curiosity, mindfully engages the community, and shares what matters most within and around Wisconsin. WTMJ is the proud home of the Milwaukee Brewers and Milwaukee Bucks. For more information, please visit www.wtmj.com. 
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About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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The switch to Good Karma Brands, broadcasting locally on 620 WTMJ-AM and 94.5 ESPN Milwaukee, goes into effect beginning with the upcoming fall sports season, which kicks off Sunday, Sept. 6, with a historic matchup against Notre Dame in Green Bay at Lambeau Field.
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"We're thrilled to partner with the University of Wisconsin-Madison and Badger Sports Properties to welcome the Badgers back to WTMJ and to ESPN Milwaukee," said Greg Scalzo, Vice President and Milwaukee Market Manager, Good Karma Brands. "The passion for Badger Athletics runs deep across Wisconsin, and brings together UW, Badger Sports Properties and two iconic Wisconsin media brands to create the perfect home for Badger fans across southeast Wisconsin. We're excited to deliver the coverage, access and game-day experiences fans deserve while connecting them to the teams and traditions that make Badger Athletics such an important part of our state."
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Moving forward in the partnership with Good Karma Brands, Badger fans in the Milwaukee area can find Badger football on 620 WTMJ and simulcast on 94.5 ESPN Milwaukee. Men's basketball and women's volleyball will air on 620 WTMJ, and the remaining contests will be available on the ESPN Wisconsin App, the WTMJ app and Learfield's Varsity Network App. In the Madison market, Badger sports broadcasts will remain on iHeart Radio Madison's stations of 1310 WIBA, FOX Sports 1070 and 101.5 WIBA FM.
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Wisconsin Badger football and men's basketball broadcasts will continue to be led by UW Athletics Hall of Famer and long-time "Voice of the Badgers" Matt Lepay, with women's basketball and volleyball broadcasts led by play-by-play announcer Jon Arias and men's hockey broadcasts led by play-by-play announcer Brian Posick.
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"We are excited to expand our partnership with Good Karma Brands to bring Badgers broadcasts to fans in Milwaukee and the surrounding areas," said Matt Lepay, Director of Broadcasting for Badger Sports Properties. "WTMJ has a long and proud history with the University of Wisconsin. On a personal note, one of my favorite memories was working with the legendary Jim Irwin. For a young announcer, it was a priceless learning experience. Together, 620 WTMJ and ESPN Milwaukee will be a great home for the Badgers."
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Badger Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Wisconsin Athletics and oversees the radio broadcast relationship with Good Karma Brands on behalf of the Badgers.
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About Good Karma Brands
Good Karma Brands, LLC is a media and marketing company with expertise in leveraging the power of national and local sports, and local news to build brands and connect with fans through audio, video, digital and events.
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As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including Beaver Dam, Cleveland, Chicago, Madison, Milwaukee, New York, Los Angeles, and West Palm Beach. GKB's other audio assets include Newsradio 620 WTMJ in Milwaukee, and 95.3 WBEV in Beaver Dam, WI.  Â
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With our home office in Milwaukee, Wisconsin and serving the country with offices in 11 states, GKB's team includes over 500 teammates and was recognized as a "Best Place to Work" by multiple organizations including Front Office Sports, Sports Business Journal, and USA TODAY.
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About Newsradio 620 WTMJ 
For nearly 100 years, 620 WTMJ has operated as Wisconsin's Radio Station, connecting communities across the state sharing trusted, timely, and accurate information through compelling stories. The station leads with curiosity, mindfully engages the community, and shares what matters most within and around Wisconsin. WTMJ is the proud home of the Milwaukee Brewers and Milwaukee Bucks. For more information, please visit www.wtmj.com. 
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About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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