Men's Basketball
- Title:
- Assistant Director of Creative Video
- Email:
- erole@athletics.wisc.edu
- Phone:
- 608-218-0951
Erik Role serves as Assistant Director of Creative Video for Wisconsin Athletics, leading creative video production for the department’s in-venue videoboard shows. Before transitioning to his videoboard role, he served as the lead content producer for Wisconsin men’s basketball from 2022 to 2026.
Role joined Wisconsin full-time in 2019 after spending the 2018–19 season with Big Ten Network’s On-Campus program, producing content in collaboration with the UW Athletic Department. Previously, he worked as a student assistant in Wisconsin’s video department for four years, creating content across all 23 Badger sports.
A native of Coon Valley, Wisconsin, Role graduated from UW–Madison in 2018 with a degree in Communication Arts. He lives in Sun Prairie with his wife, Katie.
