Arthur Nielsen Sr. (1992) | UW Athletic Hall of Fame

UW Athletic Hall of Fame

Captain of the UW varsity tennis team his final three seasons earning a degree in electrical engineering
Teamed with Edwin Hammen to finish as league runner-up in the 1918 Big Ten doubles competition
Ranked as high as second nationally in veteran (over 45 years of age) classification
Teamed with his son to win two national titles in father-son doubles competition and one U.S. hardcourt title in father-daughter action
Elected to the National Lawn Tennis Hall of Fame in 1971
His financial contribution made possible the building of Nielsen Tennis Stadium on the UW-Madison campus in 1968
Enjoyed a 50-year career in marketing research and was founder of the A.C. Nielsen Co., which specialized in television audience research